No Coast Consulting

Connecting the strategic to the tactical.


LinkedIn Tip #4- Customized URL

Nothing says, I am a LinkedIn amateur like having a URL like this:

It’s important to clean up your LinkedIn URL by deleting the extra numbers and letters in it. When you first create your LinkedIn profile you are assigned a random cocktail of alpha numeric characters. Take the time to update your LinkedIn URL; it will make your profile easier to find by recruiters if you update it to a more searchable address. It’s also much easier to publicize your profile with a customized URL (ideally

How do you customize your LinkedIn URL? On the Edit Profile screen at the bottom of the gray window that shows your basic information, you’ll see a Public Profile URL. Click Edit next to the URL and specify what you’d like your address to be. When you’re finished, click Set Custom URL. If your name is already taken, include the first character of your first name and your last name, or add your professional title or a certification, or both. For example mine is

LinkedIn Tip #3- Recommendations

The recommendations sections should include current or previous co-worker’s and supervisor’s thoughts on your professional abilities. The default setting in LinkedIn tells you that your profile is complete after receiving three recommendations. Most career coaches suggest having between five and ten good recommendations. Be sure to reach out to former and current co workers and supervisors so they can recommend you on LinkedIn.

When you request recommendations, provide a bulleted list of your skills, strengths, and services so people will write a more accurate account of how well you performed your job and not say something generic like, “She’s good at what she does”.

It is also recommended that you write a recommendation for those who complete one on your behalf.