No Coast Consulting

Connecting the strategic to the tactical.


LinkedIn Tip #2-Profile Picture

It is important to have a professional headshot photo for your LinkedIn profile. Generally, recruiters will not spend time on your LinkedIn profile if you don’t have a profile picture. According to LinkedIn, profiles that include a photo are 21 times more likely to be viewed than those without one. Make sure you have a professional profile photo, be sure to use a neutral background for the picture, and wear business formal attire for most industries. It’s worth paying a professional photographer to make your photo look more professional.

The more recent the photo, the better. Some people leave their profile picture up for years. When you’re setting up a meeting for coffee or an interview, you want to be the person the other person has seen in your profile photo, not someone who looks vastly different. 

LinkedIn Tip #1- Following Groups and Organizations

Many people who have a LinkedIn profile fail to follow multiple groups and organizations. This is one of the most important functions of the LinkedIn. It is important to search your LinkedIn connections for people who are influencers in your industry. I recommend joining relevant groups and following people on LinkedIn who are connected to your career interests.  This allows you to comment on relevant topics in public forums, which may get you the attention from the so-called influencers that you’re seeking.

It’s important to join a large number of professional groups related to your skills and industry. For example, if you are a project manager in Chicago, do a search for Project Managers in the greater Chicago area. Many jobs are not publicly posted. You will only get access to them if you are a member of the professional group. It’s also important to follow companies in your industry. The algorithms contained within LinkedIn recommend more influencers for you to connect with based on the number of groups you are associated with. The more professional groups and companies you follow, the more likely you are to get introduced to industry gatekeepers in your area. If you’ve developed multiple relationships over time with the right people, they will come to you with these job openings.

Generally speaking LinkedIn Groups are an incredible resources and they can help you ramp up your job search quickly. By joining groups relevant to your profession or industry, you’ll show that you’re well connected and up to speed on trends within the industry. In addition, you’ll instantly be connected to people and part of relevant discussions in your field – kind of like an ongoing, online networking event.